News

This course is based on the old age notion that communication is the lifeblood of an organisation and equips participants with skills and competencies on how communication should flow effectively within organisations as well as enhance intercultural communication. Participants shall be drilled on the importance of communication and encourage open communication internally and externally with a diverse customer base. On completion of this course participants shall be well grounded in a hands on manner within their organisations to be able to:

• formulate a public relations campaign process including strategies and tactics for their organisations
• identify the groups and stakeholders that make up an organisations public
• identify both the internal and external publics of their organisations
• plan; implement and evaluate a public relations programme for their organisations based on the changing needs of the publics
• distinguish Public Relations from Marketing, Advertising, Sales, Promotions, Propaganda and Publicity.