School of Business & Management Studies

The Diploma in Marketing Management aims to develop competencies for marketing functions including analysis, planning, implementation and control. More specifically, the qualification seeks to impart skills in the key areas of, strategic marketing management and operational decision making, service marketing as well as marketing program development and implementation. Learners will be enabled to discover marketing opportunities, organise and carry out marketing and entrepreneurial activities, develop specialised skills, test emerging business ideas, and launch small businesses to transform Botswana SMME landscape.

The minimum completion time is three (3) years, Maximum 5 years.

• At least 4 passes at BGCSE or equivalent with credits (Grade C or better) in Mathematics and English Language, OR
• At least 4 passes at BGCSE or equivalent with Certificate in Business Management or any other Business related programme from a recognised instituion
• JC plus five (5) years relevant experience and a Certificate in Marketing Management or any other Business related programme from a recognised institution